Forest and Wood Products Australia Limited (FWPA) have been conducting generic marketing activities to promote the use of wood and wood products in Australia since 2007-08. FWPA have commissioned the Centre for International Economics (CIE) to conduct an independent evaluation of these marketing activities over the period to 2014-15.
The current analysis has shown that FWPA’s generic marketing activities over the period 2007-08 to 2014-15 have generated an economic return to the market for wood and wood products in Australia. The activities are estimated to have generated a gross return of $230 million, achieving a BCR of 7.2.
