FWPA rejects Greenwashing Claims

Release Date:
Tue, 28 July 2009

FWPA has received a request from the Australian Competition and Consumer Commission (ACCC) for verification of environmental claims in response to a complaint lodged in relation to the Wood. Naturally Better™ print advertising campaign.

According to the ACCC the complainant is primarily concerned with the claim of carbon positivity made in the advertising campaign.

Media Release:
2872009 FWPA_MR_ACCC_FWPA rejects greenwashing claims.pdf