WoodSolutions has taken the exciting step of seeking direct industry input to strengthen and guide the future direction of its marketing activities. By getting involved in this way, industry stakeholders like you are invited to take an active role in helping to elevate the brand to even greater success.
Over the last 10 years, WoodSolutions has excelled in its mission to improve knowledge and confidence amongst building specifiers and encourage the preferential specification of wood in building construction.
While the program has been incredibly well received by industry, in 2020 the team plans to revisit the WoodSolutions marketing strategy, ensuring it is fit for purpose in the current climate. To ensure changes have the greatest and most positive impact for stakeholders across the supply chain, we are inviting you to have your say on the evolution of this strategy.
If you are an FWPA member and would like to be involved, simply click here to register your interest. You will be able to download and review the current marketing plan, plus a summary of its achievements to date. You will then be invited to provide your thoughts on any areas of the strategy you believe could be changed, improved or added to.
All feedback gathered during this process will be considered at the next WoodSolutions strategy meeting and will help set the marketing direction of the program over the next two to three years.
We encourage as many members as possible to take this unique opportunity to help us create a marketing strategy that will ensure this vital program continues to kick goals for the industry long into the future.
We value your input and appreciate your ongoing commitment to the success of WoodSolutions.
