Good information is one of the industry’s most valuable resources.
Whether it’s helping a builder answer a customer’s question, supporting a merchant with technical information or giving fabricators practical tools to engage their networks, clear and consistent communication helps build confidence in timber framing.
That’s why WoodSolutions, with support from FWPA and in collaboration with the Frame and Truss Manufacturers Association (FTMA), has launched a coordinated national campaign to help industry share the benefits of structural timber.
The campaign brings together a suite of professionally developed resources that funding partners and industry stakeholders can use through their own communications. Rather than every business developing its own materials, the campaign provides a shared set of evidence-based assets that are practical, consistent and ready to use.
Over the next 14 weeks, participants will receive weekly campaign packs featuring, workplace posters, social media graphics, newsletter content and simple discussion notes designed to support conversations across the timber framing supply chain.
To support consistent industry messaging, the campaign provides 14 ready-to-use campaign packs available through the WoodSolutions website. Each pack includes customer flyers, social media graphics and conversation starters, with a different timber framing benefit highlighted each week throughout the campaign.
Each week’s content focuses on a different benefit of lightweight timber framing, drawing on trusted WoodSolutions technical resources and research. From renewable forestry and carbon storage to thermal performance, structural capability and construction efficiency, the campaign brings together practical information in a format that’s easy to understand and share.
The initiative reflects FWPA’s ongoing commitment to supporting industry beyond research and development. By investing in practical communication tools, FWPA and WoodSolutions are helping funding partners confidently promote the value of timber framing while strengthening consistency across the sector.
Research and technical guidance only create value when they’re used. This campaign helps turn existing industry knowledge into practical conversations that support confidence in timber framing across the supply chain.
It’s also a reminder that meaningful industry communication isn’t driven by a single organisation. It comes from manufacturers, suppliers, merchants, builders and industry partners all contributing to the same conversation.
When those voices work together, the collective impact extends far beyond what any one business could achieve alone.
Funding partners and industry stakeholders are encouraged to download the campaign materials through the WoodSolutions Timber Framing Campaign page and use them throughout the campaign.
Because every conversation is an opportunity to build greater understanding of timber framing, and every shared message helps strengthen the industry’s voice.
Discover more here
