In an age where finding new customers is an increasingly fragmented and expensive process, the success of the timber and wood products industry website – www.woodsolutions.com.au – offers a new attractive and cost effective alternative for suppliers of wood and wood products.
A recent analysis of visitor statistics using a year-on-year comparison for the WoodSolutions website, shows more than a 40% increase of traffic to the Supplier Listings area of the site.
The increase in visitor numbers to the supplier listings pages suggest that this should be an opportunity of interest to any company or organisation wishing to reach the building specifier market including architects, building designers, engineers, developers, builders and quantity surveyors.
“Currently the top supplier listings have received thousands of page views” said Eileen Newbury, Marketing and Communications Manager for FWPA, “and that’s especially valuable to our suppliers because those page views come from a qualified audience of specifiers who are actively seeking product information.”
Supplier listings are free to Members and Associate Members of FWPA. Full membership is free to levy payers, Associate Membership – including a free supplier listing providing access to the thousands of specifiers visiting the WoodSolutions website – is only $500 a year.
“It’s inexpensive compared to advertising in specialist trade or building media – a full year on WoodSolutions can cost many times less than a full page ad in a print magazine,” said Eileen, “it’s a highly cost effective way to reach a tightly targeted market.”
More information about membership is available from the FWPA website
