Forest & Wood Products Australia (FWPA) is taking the lead to showcase the benefits of timber framing in construction.
First established in the Australian Forest Products Association’s Softwood Manufacturing Chamber and funded by the Timber Framing Collective, the ‘Timber Framing: The Ultimate Renewable’ campaign aims to increase market share and support FWPA members.
Research from the Timber Framing Collective shows builders and homeowners continue to choose timber for its structural integrity, environmental benefits, and convenience. Timber’s environmental reputation has gained attention and recognised as ‘the ultimate renewable.’ in Australia.
FWPA takes over campaign management as of 1 July, supported by an industry panel of manufacturers and supply chain partners. Christine Briggs has been appointed as Campaign Manager for the project, bringing her wealth of sales, marketing, and depth of industry knowledge to strengthen the campaign’s message and direction. The campaign will be rebranded under FWPA’s WoodSolutions program, to take advantage of the established networks and authority in the design and build sector.
FWPA’s Head of Build Environment and WoodSolutions Program, Kevin Peachey, said this campaign plays an important role in supporting the goals of the forest and wood products industry.
“Timber is a cost-effective, long-lasting and sustainable option for framing in construction, and we believe it should remain a part of the DNA of Australian homes,” said Kevin.
“The timber framing industry employs over 45,000 people across the supply chain, providing significant job opportunities. By highlighting these advantages and promoting timber framing as the preferred material among builders, we will support our members and expand the market share of timber framing in Australia.
“Under Christine’s guidance, FWPA can target its creative and strategic efforts to communicate this story to builders, developers, and the broader construction industry.”
Christine expressed her enthusiasm for the project and the benefits it would have for suppliers, builders, and consumers alike.
“From bolstering jobs and the supply chain to delivering cost-effective, renewable materials and creating high-quality, durable homes, timber framing is a success story from beginning to end,” Ms. Briggs remarked.
“I am eager to highlight timber framing’s essential role in Australian homes.”
FWPA Head of Marketing and Communications, Sarah Downey, said FWPA was uniquely placed to use its reach and influence to share the message further.
“By bringing the timber framing campaign under the WoodSolutions umbrella, we can expand its reach and increase funding opportunities.”
The Timber Framing Collective has developed a range of information and resources to promote timber framing in construction, including details of its sustainability and wellness benefits and its sturdiness and durability. This information will be housed on the WoodSolutions website as part of this campaign. Stay tuned for more news to come.
