Forest and Wood Products Australia’s (FWPA’s) consumer advertising campaign for The Ultimate Renewable™ has commenced this week, as industry is reminded to maximise the opportunities offered by the new brand.
Featuring award-winning architect and host of Grand Designs Australia, Peter Maddison, the advertisements appear on television from 30 June for four weeks, as well as on social media, out-of-home such as billboards and displays at train stations, and print mediums until mid-September.
The large-scale, multi-channel campaign covers all major and regional Australian cities and directs audiences to Planet Ark’s Make It Wood website.
Media Release:
mr_FWPA_NewCampaignLaunch_TheUltimateRenewable_1Jul2019_for_industry.pdf
This media release was sent to industry media.
