Forest and Wood Products Australia (FWPA) invites industry members to attend launch events across the country for The Ultimate Renewable™ – a new brand that aims to build social licence for our industry by educating the public that Wood is The Ultimate Renewable™ resource.
Don’t miss your chance to hear from some of the people behind the brand’s development and how you can use The Ultimate Renewable™ materials to spread the word.
There will also be an exclusive sneak peek at The Ultimate Renewable™ TV consumer advertisement prior to its launch in the first week of July. The ad features Peter Maddison, Host of Grand Designs Australia, and is supported by Planet Ark’s Make it Wood.
| Melbourne Date: Tuesday 4th June Time: 6pm – 8pm Dress Code: Business or smart casual Venue: Denmark House, Level 3, 428 Little Bourke Street, Melbourne, VIC RSVP: CLOSED Register here |
Sydney Date: Wednesday 5th June Time: 6pm – 8pm Dress Code: Business or smart casual Venue: Pullman Sydney Hyde Park, 36 College Street, Sydney, NSW RSVP: by Friday 31st May Register here |
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Brisbane |
Hobart |
| Perth Date: Tuesday 25th June Time: 6pm – 8pm Dress Code: Business or smart casual Venue: TBC RSVP: by Tuesday 18th June Register here |
Adelaide Date: Wednesday 26th June Time: 6pm – 8pm Dress Code: Business or smart casual Venue: TBC RSVP: by Tuesday 18th June Register here |
We hope you’ll join us to hear from Peter Maddison (Melbourne only), Howard Parry-Husbands of research consultancy Pollinate and FWPA’s Managing Director Ric Sinclair as we explain the potential of The Ultimate Renewable™ strategy and how you can join us on this important journey!
The Ultimate Renewable™ provides a universal, positive communications message for the sector to share. It’s all about reframing forestry in the eyes of the public, by making and continually reinforcing the association between wood and the word ‘renewable’.
Through this brand we are aiming to encourage the community to embrace forest and wood products across the supply chain. Gain access to the logos here!
