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The Ultimate Renewable™ website launches today in latest addition to campaign

Forest and Wood Products Australia (FWPA) today launched a new website and online store for The Ultimate Renewable™, where the industry and public can access information on the environmental and social advantages of
forestry and wood.

The website showcases forestry’s sustainable narrative, providing a wide range of information and resources on topics including the greenhouse effect, certification schemes and designing with wood.

The site also features a forum for industry related news and events, as well as a suite of educational videos.

In addition to education, the new site provides an opportunity for industry members to help promote the brand through purchasing merchandise at cost price through the online store. The store features products ranging from cooler bags and coasters to hats and shirts.

FWPA’s National Marketing and Communications Manager, Eileen Newbury, said there is excitement for the campaign’s evolution, aiming to encourage greater acceptance of the sector.

“The new website is a great achievement, providing more opportunities to champion a cause that will benefit everyone,” Newbury said. 

“The informational content highlights the environmental benefits of sustainably sourced wood, celebrates those who work with it, and offers advice for best practice in designing and building with wood products.”

“We are also really looking forward to seeing members sporting the apparel and other merchandise available. The products can make ideal Christmas gifts for clients and staff!”

For industry, companies can benefit from associating with the brand.

“Co-branding with The Ultimate Renewable™ means companies can leverage the environmental messages of the brand and the success of the marketing materials, which are also available to download and use on your company collateral. So far more than 100 companies have taken up this great opportunity,” added Newbury.

Since its launch in July, The Ultimate Renewable™ campaign has reached almost a quarter of Australians.

While the initial $1.8-million consumer campaign wrapped up in September, Newbury said the campaign could not have been such a success without the involvement of industry players.

“FWPA has been very grateful to the industry for its ongoing support of The Ultimate Renewable™. This was a collaborative effort – with sustained collaboration our message will continue to strengthen.

“We encourage you to check out the website and to continue taking ownership of the brand and the positive, environmental messages behind it,” urged Newbury.


Media enquiries:

Eileen Newbury
National Marketing and Communications Manager, Forest and Wood Products Australia
Mobile:             0419 313 163
Email:              eileen.newbury@fwpa.com.au

Posted Date: November 28, 2019

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