In recent years, public perceptions about the relative environmental merits of using wood are being challenged. This led to three research questions addressed in this study.
- What are the attitudes of forest growers and primary wood processors towards forest certification and what factors would facilitate adoption of forest certification?
- What motivates intermediate consumers, such as architects, and builders, to use alternative building materials to wood and what determines their choices?
- How do final consumers view the use of wood relative to alternative building materials and what factors influence their decisions about the materials they purchase?
A survey was done of the following group in order to understand their perceptions: Forest growers, Primary wood processors, Architects, Builders, Building material retailers, Furniture manufacturers, and Final Consumers
Reference Number:
PN02.2402
