• Webinar

Wood. Naturally Better. Media Advertising & Consumer Research

Presented by Howard Parry-Husbands, Pollinate,Friday 6th June 2014.

Collaborating with the FWPA, pollinate will present the findings of a longitudinal tracking study about people’s knowledge, attitudes and behaviours toward the forest and wood industry sector and products. Looking specifically at attitudes to wood, the environment, knowledge and perceptions of industry bodies, and the latest TV commercials to be aired, pollinate will take you through the findings and implications of this study.


Howard’s professional career has been focused on brands and advertising in the UK, New Zealand and Australia. Howard is an experienced and dedicated researcher, with skills in advanced quantitative analytics and having completed 1000’s of focus groups, co-creation sessions and workshops. Howard is passionate about communications, an accomplished conference presenter and a pragmatic environmentalist who is passionately committed to the pursuit of sustainability. His education and passion for sustainability has earned him a position on the Board of Planet Ark.


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