The FWPA 2023-28 Strategic Plan outlines the following:
Vision – The Australian forest and wood products industry will grow in value as a result of increased demand for its innovative, sustainable and competitive products and services.
Mission – FWPA collaborates with government and industry to deliver transformative RD&E initiatives and market development programs to drive growth in the Australian forest and wood products industry.
High-level outcomes set for FWPA to achieve by 2028:
Outcome 1 – Consumers
Improve perceptions of forest and wood products through the development and promotion of their economic, environmental and social advantages.
Outcome 2 – Supply chain customers
Increase the demand for, and value of, wood products in the built environment and industrial markets.
Outcome 3 – Growers and processors
Improve the resource base, reduce risk and increase productivity and utilisation along the value chain.
Outcome 4 – Industry capability and decision making
Attract and retain people to the industry and enhance workforce capability and decision-making.
Foundational platform: Provide leadership as the industry services company.
Each outcome is made up of several objectives, with key performance indicators (KPIs) or targets related to these deliverables, all of which are outlined in detail within the plan.
A detailed monitoring and evaluation plan will be developed to accompany the strategic plan. Key performance measures and how progress against them is monitored includes a combination of data collection, consumer market research, and grower, processor and design and construction specifier surveys.
You can read the complete FWPA 2023-28 Strategic Plan via this link.
